China Mobile Guangxi, a subsidiary of China Mobile, has released a corporate social responsibility report which is said to be the first CSR report issued by the company.
Unlike most CSR reports which are released annually, China Mobile Guangxi's report is the first one that covers a period of ten years (1999-2009).
The 52-page long report summarizes China Mobile Guangxi's activities and achievements in corporate social responsibilities over the last ten years and the company's understanding of its three major responsibilities: the economy, society, and the environment. It expatiates on the company's practice for building a harmonious corporate culture, training satisfactory employees, supporting environmental protection, and its dedication to public welfare. It embodies the theme that "development is the biggest responsibility".
China Mobile Guangxi was formally launched in Nanning in 1999 with a total of just 1,358 analog telephone base stations and 660,000 users, accounting for about 1.35% of the total population of the region. Over the the past decade, the company has achieved stable growth in client numbers, network scale, and revenue. To date, it has a total of 18 million users and provides mobile information services to more than one third of Guangxi's population.
It says that in the past decade, China Mobile Guangxi has actively expanded its network coverage, optimized its network quality and launched new services and applications based on clients' demand. Besides it has also integrated its marketing channels and updated its service quality for its loyal clients.
This year and the over the next three years, China Mobile plans to inject CNY20 billion in Guangxi to push the transformation from TD to TD-LTE and bring 3G services to the region.
