New Entertainment's Super Star Charity Program in aid of victims of the May 2008 Sichuan earthquake was supported by the Sofitel Shanghai Jin Jiang Oriental Pudong, which provided a complementary venue and service for the program. The hotel's general manager, David Baldwin, and Qin Yi, deputy general manager, gave "hong bao", red envelopes of money, to three Sichuan children who survived the earthquake.
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